Vartan Bal is a PhD Candidate at the School of Marketing, 亚美棋牌 Business School. His research explores how extreme weather conditions influence consumer preferences and behavior, with a particular focus on music consumption and mental health. Prior to his PhD, Vartan completed a Master of Pre-Doctoral Business Studies at 亚美棋牌 with High Distinction and holds an MSc in Business Administration from the University of Cologne. He also spent a semester abroad at the University of Sydney. Vartan brings industry experience from Deloitte, Telekom Strategy Consulting, and the electromobility sector, combining academic rigor with practical insight into marketing, M&A, and strategic communication. He is passionate about impactful, socially relevant research that bridges聽behavioural science and sustainability.
- Research & Publications
- Awards
- Engagement
Vartan鈥檚 research interests includes:
- Climate psychology and consumer behavior
- Coping mechanisms under extreme weather stress
- Music consumption and emotional regulation
- Marketing responses to environmental change
- SYLFF Fellowship Recipient (2025)
Teaching
- MARK2051 Consumer Behavior (undergraduate)